In the vast landscape of food manufacturing, small and mid-sized processors may feel overlooked. But the good news is the success of your business isn’t based on the size of your staff, facilities, and budget. The relationships you build with external partners can maximize your productivity and your profits.
While at the basic level your suppliers and equipment manufacturers are providing a product, they typically have more to offer to promote your company’s growth. Here are some of the ways OEMs can support small business success in the competitive world of bakery processing.
As a small company, your in-house resources may be limited to the essentials — the people, technology, and equipment you need to manage day-to-day operations. So you may lack experienced staff in roles like engineering, maintenance, and R&D.
OEMs often have teams of experts in these positions to help you plan and execute equipment upgrades, as well as access to the latest technology to complete projects faster and more efficiently. And when everything’s up and running, they can offer ongoing support and servicing, remotely or in-person, to reduce the burden on your maintenance staff. They can also assist with training new staff, so you don’t have to slow down production to get everyone up to speed.
Networking and marketing opportunities
OEMs work with manufacturers of various sizes and specialties, sometimes on an international level. They have a widespread and ever-increasing network of industry partners. This means that if you run into a challenge outside your OEM’s capacity, they’ll be able to identify other reputable businesses that can help. They can make the introductions that will grow your company’s support network.
Because of their reach into the industry, OEMs also have the ability to get the word out about your brand, helping you market to new audiences and gain customers. In this way, their support may expand your service area, boost your sales, and reinforce a positive image of your company in the processing community.
Long-term, strategic partnerships
If you keep OEMs informed of your goals and include them in planning stages, you’ll find their extensive industry knowledge and outside perspective to be a valuable asset to the decision-making process. They know the market well and can point out any red flags or opportunity areas. They can challenge you to think outside the box and experiment with new products or processes.
And because they’ve likely worked with other smaller companies, they understand how to navigate space, budget, and staffing limitations so that you achieve your goals without overstepping these boundaries.
While the primary task is making sure you have the right equipment for the job, gaining a trusted OEM partner is like adding another arm to your company. The right OEM will make you think less about the size and limitations of your business and focus on the great potential ahead.
To find out how Naegele supports small manufacturers, check out Miracapo’s testimonial.